The alchemists.

I, Moon, want to tell you about two alchemists who transformed landscapes into clothing.

I found them in the English countryside, where a garden stretched as far as my light could reach.

She had spent years studying the art of creating garments in the great cities. He knew the secrets of the earth and how to grow life where others saw only soil.

One night, as I illuminated their farm, I saw them sitting on the terrace. She was drawing garments in a notebook. He spoke of the plants that would grow in spring. In that moment they understood something: clothing and landscape spoke the same language.

They decided to create garments that would be like their gardens: functional, beautiful, and made to last. They sought pieces that would accompany daily life, that would move with the body and adapt to work and rest.

They traveled to ancient mills in Italy, Portugal, and Wales. There they found craftspeople who shared their vision. Together they developed fabrics that had the strength of earth and the softness of water. Each material was chosen with the same care he put into deciding what to plant each season.

One day, she discovered the writings of an artist who had lived decades before. This man believed that clothing was part of the creative process, that garments accompanied thought and action. This idea illuminated their path.

She began to design with that philosophy. A silk shirt that fell like water over stones. A sweater with a collar that wrapped around like earth embracing roots. A skirt that used every inch of fabric, wasting nothing, as nature makes use of every drop of rain.

The colors they chose came from the world around them: the deep green of moss on trees, the bone tone of ancient stones, the cocoa brown of earth after harvest.

I watched them work night after night. She cut the fabrics on her own body, testing how they moved, how they fell. He brought inspiration from the garden: the shape of a leaf, the drape of a flower at dusk, the structure of branches in winter.

The people who wore their creations felt something different. It wasn’t just clothing, it was like carrying a piece of landscape with them. A garment that adapted to life, that improved with use, that told stories with each wrinkle and each fold.

Their garments traveled far, crossing seas to reach lands where other craftspeople also created with love and respect. Now, when I illuminate their workshop, I see garments that are bridges between body and earth, between function and beauty, between the ephemeral and the eternal.

Process

The journey back always brings new learnings and perspectives. At Loona, we’re excited to present our Collaboration 53 with Wright + Doyle, a British brand that has already been part of our story and now returns with a proposal that redefines luxury through functionality and timeless design.

Wright + Doyle was born from the shared desire of Bella Doyle and Matt Wright to create clothing that accompanies daily life, designed to move, work, and live. This interdisciplinary project, which unites Bella’s experience in luxury fashion with Matt’s landscape vision, is grounded in the relationship between clothing, objects, and landscape.

Each piece begins with a clear intention: to unite form and function to create garments that transcend seasons. The brand collaborates with mills in Italy, Portugal, and Wales that develop carefully considered fabrics for each collection, a process that reflects their commitment to quality and authenticity.

For this Fall Winter 25 season, whose pieces we present in our Collaboration, the inspiration comes from German artist Joseph Beuys and his love for clothing as part of the creative process.

Beuys understood garments as tools of expression and as elements that accompany thought and action, a philosophy that resonates deeply with Wright + Doyle’s vision.

The collection explores silhouettes where form and function meet, celebrating both utility and craftsmanship. The Joyce shirt, made in mulberry silk, features elongated cuffs and a draped collar that falls naturally. The Krefeld sweater is updated with a deep collar, while the Kleve skirt is an example of zero waste.

The Kessel trousers, with a unisex cut, create a sculptural silhouette through deep pleats at the front. The Stanhope jacket completes the proposal with casual tailoring that can adapt to different moments of the day, reflecting that constant search for garments that integrate into everyday life.

The color palette of this collection, with tones like seaweed, bone, and cocoa, evokes the natural landscapes that inspire the couple’s work. Each tone has been chosen with the same attention that characterizes all aspects of their creative process.

At Loona, this Collaboration 53 represents a reunion with a brand whose ethics and aesthetic vision continue to inspire us.

The pieces we present are testimony that true luxury resides in durability, functionality, and respect for processes that honor both materials and those who work with them.