The Fabric of the Stars

I, Moon, want to tell you a story that took place in Argentine Patagonia, in a small town known for its weavers.

In this magical place lived a community of artisans, guardians of knowledge passed down through generations. Their expert hands created garments that enclosed stories, dreams, and the very essence of the earth in every thread.

One night, as they worked under my silver light, they noticed something extraordinary: the stars seemed to descend from the sky, turning into tiny points of light that settled on their sheep’s wool. Amazed, they understood that they had been given a cosmic gift.

With great respect, they began to shear their animals, carefully collecting the wool impregnated with that peculiar celestial light. As they spun this magical fiber, they discovered that their weavings went beyond simple garments: in each piece, they captured a fragment of the cosmos.

Each garment they created contained the wisdom of the stars. Those who wore them experienced a subtle but profound change. Their hearts opened to compassion, allowing them to see the world and others with new eyes. They developed a greater awareness of their relationship with the earth, carefully tending to each natural resource. Old wounds of the soul began to heal, and a spirit of love and unity was born in families and communities.

Aware of the power of their art, the weavers decided to share their knowledge. They did so in an unusual way. Over time, the designs and patterns of these garments began to appear in the dreams of artists and creators from other latitudes. These, inspired by visions they did not understand, began to incorporate elements of those cosmic fabrics into their own works. Thus, without physically traveling, the spatial essence spread throughout the world to sow small seeds of change across the five continents.

I, Moon, observed how these women, through their art, silently transformed their community. Their garments acted as powerful catalysts for change. I saw hearts opening to compassion, people rediscovering their connection to the earth, caring for each resource as a treasure. Entire families and communities flourished, united by a renewed spirit of love. With each garment, these artisans preserved their culture and wove a more harmonious and conscious future, also reminding us that in every thread we weave, in every decision we make, we can weave our destiny and that of the entire universe.

Process

At Loona, we love discovering truly sustainable brands. When we find them, we’re excited to showcase them again on our platform. This is exactly what happened with our Collaboration 41, a project featuring Maydi. This Argentine brand, which has been known for its love of traditional fibers and techniques since 2014, first appeared with us last year in our Collaboration 33.

It’s a brand that values tradition, sustainability, and women’s work. As its founder, María Abdala-Zolezzi, tells us in an interview: “Since the brand’s inception, Maydi has worked with women. It promotes equal opportunities for artisans: it considers them a clear affirmation of the importance of women as transmitters of life and culture in society.” This approach, which supports women economically, also preserves and transmits ancestral weaving techniques. In this way, the firm achieves a double impact: on one hand, female empowerment; on the other, cultural conservation.

The brand has grown steadily since its inception, incorporating “new natural fibers, new designs, new projects” each season. An important milestone in its trajectory was obtaining the Wildlife Friendly seal in 2018, which reflects its commitment to the conservation of life and respect for the local ecosystem. More than a logo, this seal represents a set of practices that benefit both nature and local communities.

Regarding materials, we find merino wool from Argentine Patagonia, softer than normal wool, which offers many benefits thanks to its extraordinary characteristics, as María explains: “The producers of this wool in Patagonia make great efforts to maintain sheep farming in the area, reconverting their practices towards sustainable and regenerative livestock farming.” This means that not only are the animals cared for, but also the ecosystem in which they live: “They manage their lands to allow coexistence between production and wildlife. In addition, they use non-lethal methods —such as livestock protection dogs— to control predation by pumas, foxes, and other native carnivores.”

The artisanal aspect is another pillar of the brand, which is why it uses traditional techniques such as two-needle knitting and handcrafted manual looms: “Through these techniques, we showcase the contemporary design of each garment.” This combination of traditional and contemporary is what makes each piece of the brand unique. Moreover, these techniques allow artisans to work from their homes, which promotes a balance between work and family life.

For the Fall-Winter collection, which we present throughout this month at Loona, Maydi brings specific novelties, as María explains: “bouclé fibers and we’ve developed vests with fringes. This forms an innovative part of the collection, never seen in previous collections.”

Each garment, moreover, has its own story: “All pieces are special, many of them have names of beloved people including Teresita, my grandmother who was someone very special, like a second mother,” María states in the interview, “other pieces carry the name of poems and books by my favorite writer, Jorge Luis Borges, and other pieces have to do with my roots from Corrientes (a province in northeastern Argentina) that’s why some pieces like Aguara Guazu (which means ‘big fox’ in Guarani) reflect the indigenous language of the region.”

The firm’s success has transcended its own borders. As a reference in design knitwear, the brand exports 80% of its collections from Buenos Aires to countries such as Japan, South Korea, the United States, and Mexico. This is how each year around 400 hand-knitted pieces made with the best Argentine raw materials reach these markets.

In presenting this new Collaboration, we want you to experience what Maydi describes: “the warmth of the fibers, the softness, and the unique design of each garment”, all made by each of the artisans that make up their team.

Maydi makes beautiful clothes that are also responsible. It shows how fashion can care for culture, the environment, and support people. With this firm, we try to support brands that improve the fashion industry, one knit at a time. We are proud to present this brand to you for the second time, one that embodies our values of sustainability, craftsmanship, and respect for time and tradition.