PRESENTS
WRIGHT + DOYLE
SPRING / SUMMER 2026
The Names of the Land
I, Luna, want to tell you the story of a woman who dressed the land she loved.
She lived with her partner on a farm in the English countryside, among hills and rivers I watched glimmer each night. He tended the garden and knew the name of every plant; she cut her cloth against her own body and knew the name of every stitch.
One spring morning, when the sun was beginning to warm the world again, they set out walking. They crossed a wood, followed the bend of a river, and stopped beside an ancient stone that had stood in the same place for centuries. And as they walked, she gathered the names of those places the way one saves seeds.
Back home, she understood what she wanted to do. She would stop making garments that meant nothing: she would give them the name of the land that had inspired them. A shirt would carry the river’s name; a jacket, the stone’s; a pair of trousers, the moor’s. Whoever wore them would carry a piece of that landscape, even living an ocean away.
To make them, she sought out craftspeople far away. She crossed the water to reach workshops in Italy, in Portugal, in Wales, where patient hands turned cotton and wool into cloth soft and light, made for the long days of summer. She chose the colors of the world around her: the brown of dry earth, the blue of the midday sky, the bone tone of the stones.
I watched her work night after night. She hid neither the seams nor the edges; she left them in plain sight, because the hands that make a garment deserve to be seen too. “I only make what I need and what I love,” I heard her say once, and I understood that the secret was right there.
The people who wore her creations felt something different. They carried a river, a stone, a sun-lit field. A garment that moved with the body, that grew better with wear, and that held, in every fold, the name of a place.
Today, as I light her workshop, I still see those names being born. And I know that somewhere in the world someone walks with a piece of that land on them, never quite knowing why they suddenly feel so close to the countryside, and so close to themselves.
Process
There are brands we’re always glad to return to, and Wright + Doyle is one of them. The English label has been with us for several seasons, and it comes back for our Collaboration 61 true to one simple idea: to make clothes that last, not clothes that keep pace with trends.
Wright + Doyle grew out of Bella Doyle and Matt Wright’s wish to make clothing for everyday life — meant to move, work, and live in. From their farm in the English countryside, where Bella’s studio, Matt’s garden, and a small flock of sheep all share the same ground, the couple devote themselves to an interdisciplinary project that brings clothing, objects, and landscape together. Every piece begins the same way: form and function in the service of timeless garments.
For this spring–summer 2026 collection, the inspiration comes, as it almost always does, from the world around them. The names of the garments — Tolmen, Meldon, Taw, Manaton, Rowden — are taken from the English landscape, from its rivers, its stones, and its villages, as if each piece carried within it a map of the place where it was imagined: for Wright + Doyle, to dress and to cultivate are two forms of the same gesture.
“Most of my collections begin with something that inspires or moves me, something I’m drawn to,” Izabella has said of her process. “It never comes from the clothing or from how practical it is to wear. I love cut — it’s the key element for me.”
This season, that conviction becomes a lightness made for the heat: Italian tailoring cotton in pinstripe (a classic pattern of very fine vertical lines) woven exclusively for the brand; washed Japanese cotton in shades that seem drawn from earth and water; merino wool knitted in the United Kingdom. Fine materials the couple develop alongside a handful of chosen mills in Italy, Portugal, and Wales — partners they’ve worked with over many years.
Here, the craft stays in plain sight. The edges, the triangular gussets that free up movement, the double seams, and the washed finishes are part of the design, not flaws to be hidden. These are unisex garments, made to be layered, mixed with one another, and to age well. “Every piece has to have a purpose,” Izabella says. “Before I make something new, I ask myself: Do we need it? Will it last? Will it become a cherished part of the wardrobe?”
That question, which the designer returns to as a kind of compass, sums up a way of thinking about fashion that we rarely see in the industry. “Please don’t buy anything unless you love it and can’t live without it,” she often says, “because we all have enough things in our lives. We don’t need more of anything.”
At Loona, this Collaboration 61 is a reunion with a brand whose ethics and aesthetic vision keep inspiring us. The pieces we’re presenting are proof that real innovation in fashion isn’t a matter of moving faster — it lives in rediscovering our connection to the Land, and in making objects worth handing down.
Collaborators
Wright + Doyle
Founded by Izabella Doyle and Matthew Wright, Wright + Doyle is a British interdisciplinary clothing brand that takes inspiration from the visual relationship between workwear, objects, and landscape. With more than 18 years of experience in the fashion industry, their pieces are distinguished by their focus on precise cuts, intricate details, and sustainability.
Shop the collection
Wright + Doyle Spring / Summer 2026
Inspired by handmade suits passed down from our fathers, by fine shirting, and by the beauty of craftsmanship.
A collection designed to move with our ever-evolving weather, and allowing clothes to become an expression of shifting moods and climates.
Crafted in 100% cotton and merino wool, in colors drawn from the natural landscape, with striped compositions that reflect its textures and rhythms.
Pieces made to accompany you across seasons and weather.
Nosotros Tienda Colaboración actual Términos y condiciones
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